The Cost of Branding
June 4, 2008 by admin
Filed under Uncategorized
New Geely Logo
How much should it cost to create a new logo for your small business? Many business owners face this question when they follow their entrepreneurial spirit and decide to start their own business. Each business owner wants to have a professional appearance, but at what cost?
Recently this question was asked in a forum on marketingprofs.com. A member asked How Much Does Branding Cost? Other forum members answered with a range of responses from as low as $300 to hundreds of thousands of dollars for well-known agencies.
You can find online logo companies that will create your brand identity for about $300 – $600. The city of Southlake, Texas recently paid nearly $25,000 for their new logo. They had budgeted $60,000 for their new logo; they must be feeling good about their inexpensive logo.
Geely, a Chinese automaker recently held a design contest for a new logo. The winner was a student at a Chinese University. Designers submitted over 27,000 designs. Yue Xian De, the winning designer, was awarded with nearly $270,000 for his efforts.
As you can see, there is a very broad cost for branding. How much should your business spend? It probably depends on what stage your business is in. Make the effort to research your design firm, whether it is online, a local design company or a famous branding agency. You can get great design that fits within your budget.
From LogoDesign.com
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