Link baiting is not evil. Although some bloggers tend to go beyond any ethical considerations in their attempts to enforce as many reciprocal links as possible, the term itself stands for a completely organic nature of the Web – actually, something that has already been here for a while. Traditional link building, used to be bounded with Search Engine Optimization, is now being extended with the aspect of so-called Social Media Optimization – with Digg, StumbleUpon, Netscape, Del.icio.us & Co. on the bandwagon. Driving traffic to your site has become easier, but requires through-out strategies and understanding some basic rules of useful content and effective content marketing.
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